10ACTION consists on a set of activities, related to the Solar Decathlon Europe strategically designed for five different target groups: children, teenagers, university students, professionals of the buildings sector and general public.
10ACTION is supported by Intelligent Energy Europe funds.
10ACTION is a project co-financed by the European Union under the Intelligent Energy Europe Program.
10ACTION consists on a set of activities related to the Solar Decathlon Europe competition, strategically designed for the target group at which it is aimed. These target groups are: children, adolescents, university students, professional business and general public. The European Energy Governmental Agencies, partners of 10ACTION, will be in charge of implementing and adapting these activities in their own and neighboring countries for the 2012 Solar Decathlon Europe competition.
10ACTION aims at changing behavior of 5 different target groups with regard to energy efficiency and renewable energies using the Solar Decathlon Europe existing competition as, at the same time, point of attraction and of diffusion.
10ACTION will use the values which boost the Solar Decathlon Europe Competition to raise awareness in the European society in search of a change of behavior in order to achieve the objectives of EU energy policy. These values encourage a responsible use of energy, greater energy efficiency, improvement in sustainability and the new usage of renewable energies in relation to housing design and the use of homes.
These strategic objectives on large scale awareness are organized into five specific objectives, one for each target group and developed in a different work package with its corresponding Action Plan:
TARGET 1: CHILDREN. They represent the future of Europe; therefore they must constitute a priority specific objective, and through play and the children’s emotional implication, 10ACTION looks at raising awareness. The objective is based on providing educational material to teachers, so they can give the children adapted information and to develop games to make them aware of the small gestures in their day-to-day habits to save energy and reduce CO2 emissions.
The proposed activities look at the emotional implication of the smallest, and the familiar participation of these experiences. A secondary objective is to include behavioural awareness activities in the European children’s curricular education.
TARGET 2: ADOLESCENTS. Adolescents represent a priority objective as they constitute the European future generations. In this case, the objective is to contribute to raising awareness through personal motivation and implication. It is based on providing educational material, directing teachers and providing adapted information, so adolescents get involved in games and debates to consolidate their incipient civic conscience, favouring more sustainable habits and models to share with their families.
TARGET 3: UNIVERSITY STUDENTS & THE SCIENTIFIC COMMUNITY. This group has the double interest of consolidating the generation of awareness and formation, and of accessing the world’s most effective knowledge creator and disseminator in Europe: the Universities. This objective aims to encourage university student’s commitment and imagination to contribute to modifying habits with ideas in order to reduce CO2 emissions, improve energy efficiency in building and bring about a more sustainable world. The active participation of the Scientific and University Community ensures the dissemination of knowledge and helps to generate the new concepts necessary to achieve the European objectives.
TARGET 4: PROFESSIONALS AND THE BUILDING SECTOR. This target group is equally important to get the professional and business sector involved for the achievement of European Union objectives. The objective is based on providing all the available information and the transfer of the approachable innovative technologies to the market by catalysing existing mature technologies which help to build “zero emission” buildings based changes in the technical and productive model.
TARGET 5: GENERAL PUBLIC. This group may be the most efficient, in the short term, in raising awareness on how small behavioural changes may save a great amount of CO2 annual emissions, ensuring a more sustainable world. The objective is based on maximizing the media impact and dissemination to enhance European Union objectives, especially those related to energy saving.
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